What type of packshot should you choose for your products ?

Do you want to get the perfect photograph for your products ? With a professional quality to stimulate the interest of your customers ?
Then you’re in the right place !

The selection of your packshot is important andshould not be neglected.

To inspire you, we present 8 types of packshot photo shoots to be done with a photographer specialized in packshot photography ! We let you make your

1. The product grouping packshot

The product grouping packshot aims at presenting a range or a family of products thanks to overall shots.

Grouping products together is a way to show the depth and diversity of the product line, as well as the size of the products. A product placed next to other
products allows the buyer to better visualize its size and capacity.

The packshot photographer will seek to highlight similarities as well as complementarities or interdependencies in order to create an overall harmony.

The composition will be worked on in order to highlight the different colors or sizes proposed in the product line. Customers will be able to visualize the
whole, before going towards the product that interests them the most

2. The multi-view packshot

The multi-view packshot offers several shots that allow you to capture all the different facets of the item. The main objective of this type of packshot is
to highlight the quality of your product.

The customer will be able to see online, thanks to the different shots, the details of the materials and finishes. They will be able to switch from one photo to another and the product will hold no secrets for them because it is presented “from every angle”,

This packshot is particularly recommended if your product has several features because they will be highlighted and easily observable.

3. The 360° packshot

The 360° packshot is an excellent complement to the multi-view packshot. It is defined as a type of medium that allows you to capture and present
products from different angles.

The most obvious application of 360° packshot is to better show the shape of a product. A few still images may not be enough to give a good idea of the
product’s shape.

Online shoppers can’t touch the product, but they can remember the tactile feel of a similar product, and 360 photos and video animations can be a great help. Especially important for stylish fashion products, where material structure, touch and feel are important and there is no way to touch the product
from a distance.

This packshot is ideal for products where the customer needs to observe the product from all angles, to zoom in and out, to turn the product in
every possible direction, as if he were in a physical store.

It is mainly used in online stores, on product pages and on social networks wherever you want to offer more information about the product and seduce your


4. The simple or complex packshot

The simple packshot is the most commonly used packshot on e-commerce sites. It presents the product on a white background so that it can be easily used on all types of media. This type of packshot effectively showcases the product without drawing the customer’s attention to other elements. Its sobriety makes all its effectiveness.

For a complex photo, the packshot photographer can propose colorful backgrounds, original compositions, and effects of brilliance and transparency to play with contrasts.

Bright colors will send an energetic message to your client, while pastel tones will create a dreamy and romantic setting for your products.

Your photos define your identity, it’s up to you to choose the simple or complex packshot that suits you !

5. The packshot with atmosphere / in situation

The ambient packshot is a product packshot that allows you to contextualize the article, to give it meaning and to make it belong to an original universe. It can take place in a packshot studio, in a rented location, at the place of creation or in the store. If you are an e-merchant and are looking to create a personalized brand image, this is the right type for you!

The objective is to build a photographic universe by arranging elements that highlight the product.

The mood packshot adds decorative elements, such as flowers, fruits, accessories… that reflect the product in question.

6. The flat packshot

This type of packshot is particularly well suited to textile and accessory e-tailers in order to capture the shape and finish of the garment.

This is a rather minimalist packshot, the shot being taken from a bird’s-eye view on items laid flat with a sober and minimalist effect.

The lines of the product will be easily identifiable and this flat presentation will offer an advantageous vision of your product so customers will have an overall view of the garment, without folds or deformations due to the model’s body.

7. The packshot ghost

A ghost packshot is a type of packshot with a somewhat magical effect that gives life to products. It consists of retouching the image to remove the
support, whether human or mannequin, and it leaves us with a product floating in space.

The supports are erased in the retouching, offering us only the essence of the product. This is a technique often used for clothing that sketches a silhouette without a mannequin, so the client can more easily project himself and visualize the shape of the product worn.

8. The packshot on a mannequin

The mannequin packshot allows you to go even further and propose your products on models that will immediately give your customers a clear idea of
the quality/rendering !

The mannequins make you move, live, as if you were in front of the mirror in a fitting room ! Some products (clothes, accessories) are even presented on video in a private fashion show This type of photo shoot can take place in a studio, but also in a classic indoor or outdoor setting.

It is necessary to make a meticulous choice in order to hire models who will represent the image of your brand and will know how to emphasize your products without overshadowing them or devaluing them.

Leave a Reply

Your email address will not be published. Required fields are marked *